In the past few years, the emergence of social media and the easy ability for users to communicate has drastically changed the news media landscape. Social online communities has allowed many users to united over various issues and form strong widespread interest groups. Whether through user generated news stories, opinion blogs, message boards, interest based websites, there is a large shift towards transparency and participation. In the minds of internet users, user reviews and opinions has become the source to get authentic, objective news.
A great example of the impact of social media is the recent Obama campaign. His campaign utilized a full social media strategy posting 1,800 videos on YouTube that generated 110 million views. They created a Facebook group with 3 million fans and a Myspace page with nearly 850,000 friends.
One area that has also been impacted by social media is our legal system. Social media has become a new tool for litigators to use within trial practice for research and to influence public opinion. Litigators and prosecutors have started to utilize personal information on social media sites to their advantage. This has often happened in DUI cases where photos of young people intoxicated were used against them. They have attempted to manipulate social media to influence the opinion of the public and of jurors.
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